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Demand For Antioxidant Broccoli Tea Overwhelming In Test Market Consumers Directed to BroccoSprouts, Brassica's Flagship Product FOR IMMEDIATE RELEASE, March 22, 2002 DENVER, CO -- Brassica Tea, developed by researchers at Johns Hopkins School of Medicine, has received overwhelming attention since it launched as a test product in Colorado two weeks ago. Brassica Tea, which contains the antioxidant SGS (sulforaphane) extracted from broccoli, is in short supply due to unexpected nationwide consumer demand. Sulforaphane is the natural antioxidant found in broccoli and other cruciferous vegetables that boost the body's own natural defense systems that inactivate free radicals. Brassica Protection Products has put direct orders on hold so that it can continue to supply stores in Colorado where the tea is being test-marketed on an exclusive basis. In the meantime, Brassica is directing consumers to its flagship product, BroccoSprouts®, which delivers even more of the natural detoxifier SGS as the tea. BroccoSprouts, available in fresh produce sections of supermarkets around the country, are three-day-old baby broccoli licensed and patented by Johns Hopkins. Eating just one ounce of BroccoSprouts delivers the same amount of sulforaphane as eating 1 1/4 pounds of adult broccoli. Drinking one cup of Brassica tea is equivalent to eating a three-ounce serving of broccoli. "The interest in the tea has sparked a jump in BroccoSprouts sales. People who are unable to buy Brassica Tea are turning to Brassica's BroccoSprouts as a great alternative source of SGS," said Brassica President Tony Talalay. "We are excited that consumers are realizing the importance of sulforaphane and its ability to boost the body's own natural detoxification systems, whether it comes from Brassica Tea or BroccoSprouts," added Talalay. It may take several months before Brassica Tea will be available nationwide because it takes significant time to grow the special seeds needed to produce and extract the SGS. However, BroccoSprouts are available now in five varieties and are sold in the produce section of most major grocery stores across the U.S. For a list of store locations, visit www.broccosprouts.com. BroccoSprouts are grown to the highest standards of cleanliness and safety following all FDA guidances. |
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